Americans spend approximately 90% of their time indoors, where pollutant levels can reach two to five times higher than outdoor air, according to the Environmental Protection Agency. Asthma, allergies, wildfire smoke exposure, and airborne pollutants continue to rise nationwide, placing greater attention on indoor air quality as a public health and wellness concern.
Alen, a leading air quality company specializing in advanced air purification, says consumers now pay far closer attention to the connection between indoor air quality, wellness, productivity, sleep quality, and healthier indoor environments. The data supports this as more than 106 million Americans live with asthma and/or allergies. The American Lung Association reports more than 156 million Americans reside in areas with unhealthy ozone or particle pollution levels.
Climate trends, longer pollen seasons, wildfire smoke exposure, and worsening urban air pollution have accelerated concern around indoor air quality nationwide. The Asthma and Allergy Foundation of America’s 2026 Allergy Capitals® report notes some regions now experience pollen seasons nearly year-round, while severe weather patterns continue to intensify seasonal allergy conditions across the country.
“People now talk about their indoor air quality. They are experiencing the ramifications of longer allergy seasons, wildfire smoke, and urban pollution,” said Dr. John McKeon, CEO of Allergy Standards Ltd. “Consumers today expect science-backed solutions supported through independent testing and certification and are turning to trusted companies that invest in science, like Alen, to meet those standards.”
Concerns around healthier buildings and indoor wellness now extend beyond homes into workplaces, schools, healthcare facilities, hospitality spaces, and commercial real estate. Air quality experts point out that indoor allergens such as pollen, dust, pet dander, mold spores, smoke particles, and volatile organic compounds (VOCs) as major contributors to poor indoor air quality and driving consumer worries.
Alen’s entire BreatheSmart product line earned the Asthma & Allergy Friendly® Certification through the Asthma & Allergy Friendly® Certification Program, a collaboration between the Asthma and Allergy Foundation of America (AAFA) and Allergy Standards Limited (ASL). The program independently tests products against strict scientific standards to verify reduction of exposure to allergens and asthma triggers and contribution to a healthier indoor environment.
The data resonates with consumers who seek Alen’s focus on indoor wellness through its BreatheSmart air purifier lineup, including the BreatheSmart 75i, 45i, 35i, and 25i. The company has also expanded its broader indoor wellness platform with Scentra™, a functional scent system designed to complement indoor environments with scent experiences centered on rest, focus, balance, and relaxation. Scentra is currently undergoing evaluation through the Asthma & Allergy Friendly® Certification Program.
“People have drawn a direct link between indoor air quality and their sleep and focus to overall wellness,” said Warburg Lee, founder and CEO of Alen Air Purifiers. “Consumers now monitor AQI regularly and many understand PM2.5 exposure in a way they did not five years ago. This awareness creates healthier homes thus healthier families.” To learn more about Alen air purifiers and indoor air quality resources, visit Alen.com.
About Alen
Alen is an Austin-based innovator in air purification technology focused on creating healthier indoor environments. The company develops advanced solutions that help identify, monitor and improve indoor air quality by addressing airborne pollutants such as dust, allergens, smoke and other particles so families can breathe cleaner air at home, work and in shared spaces.
Alen prioritizes independent testing and respected third-party certifications, with products recognized by organizations including Quiet Mark, the Asthma & Allergy Friendly® Certification Program, SleepScore Labs and ENERGY STAR®. Founded in 2005, Alen continues to advance indoor air technology with intelligent sensors, customizable filtration options and proprietary innovations designed to improve air quality and everyday wellness. Learn more at www.alen.com
The Asthma & Allergy Friendly® Certification Mark is a Registered Certification Mark of the Asthma Allergy Foundation of America (AAFA) and Allergy Standards Ltd (ASL).
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