HubSpot Reports Strong Q1 2026 Results

HubSpot, Inc. (NYSE: HUBS), the agentic customer platform for scaling businesses, announced today its financial results for the first quarter ended March 31, 2026.

Financial Highlights:

Revenue

  • Total revenue was $881.0 million, up 23% on an as-reported basis and 18% in constant currency compared to Q1’25.

    • Subscription revenue was $862.3 million, up 23% on an as-reported basis compared to Q1’25.

    • Professional services and other revenue was $18.7 million, up 22% on an as-reported basis compared to Q1’25.

Operating Income (Loss)

  • GAAP operating income was $27.9 million, compared to an operating loss of ($27.5) million in Q1’25.

  • Non-GAAP operating income was $156.8 million, compared to $100.3 million in Q1’25.

  • GAAP operating margin was 3.2%, compared to (3.8%) in Q1’25.

  • Non-GAAP operating margin was 17.8%, compared to 14.0% in Q1’25.

Net Income (Loss)

  • GAAP net income was $32.6 million, or $0.62 per basic and diluted share, compared to a net loss of ($21.8) million, or ($0.42) per basic and diluted share in Q1’25.

  • Non-GAAP net income was $143.0 million, or $2.73 per basic and $2.72 per diluted share, compared to $95.9 million, or $1.84 per basic and $1.78 per diluted share in Q1’25.

  • Weighted average basic and diluted shares outstanding for GAAP net income per share were 52.5 million and 52.6 million, respectively, compared to 52.2 million basic and diluted shares in Q1’25.

  • Weighted average basic and diluted shares outstanding for non-GAAP net income per share were 52.5 million and 52.6 million respectively, compared to 52.2 million and 54.0 million, respectively in Q1’25.

Balance Sheet and Cash Flow

  • The company’s cash and cash equivalents, short-term, and long-term investments balance was $1.8 billion as of March 31, 2026.

  • During the first quarter, the company repurchased $211.0 million of its common stock. As of March 31, 2026, $789.0 million of the $1 billion repurchase program authorized by the Board of Directors remained available for future stock repurchases.

  • During the first quarter, the company generated $198.8 million in operating cash flow, compared with $161.6 million in Q1’25.

  • During the first quarter, the company generated $203.5 million of cash from non-GAAP operating cash flow and $153.7 million of non-GAAP free cash flow, compared to $166.1 million of cash from non-GAAP operating cash flow and $122.3 million of non-GAAP free cash flow during Q1’25.

Additional Recent Business Highlights

  • Grew Customers to 299,458 as of March 31, 2026, up 16% from March 31, 2025.

  • Average Subscription Revenue Per Customer was $11,722 during the first quarter of 2026, up 6% on an as-reported basis compared to Q1’25.

  • Calculated billings were $912.3 million in the first quarter of 2026, up 19% on an as-reported basis and 17% in constant currency compared to Q1’25.

“Q1 was a solid quarter of revenue growth, customer growth, and operating margin expansion,” said Yamini Rangan, Chief Executive Officer at HubSpot. “Scaling companies are increasingly choosing HubSpot as their agentic customer platform to drive AI innovation and reduce total cost of ownership, and that’s reflected in our upmarket momentum and multi-hub adoption. The AI innovations we launched at Spring Spotlight, including Customer Agent, Prospecting Agent, and Data Agent, are delivering outcomes for customers and will strengthen our AI momentum.”

Business Outlook

Based on information available as of May 7, 2026, HubSpot is issuing guidance for the second quarter and full year of 2026 as indicated below.

Second Quarter 2026:

  • Total revenue is expected to be in the range of $897.0 million to $898.0 million, up 18% year over year on an as-reported basis and 16% in constant currency.

  • Non-GAAP operating income is expected to be in the range of $173.0 million to $174.0 million, representing a 19% operating income margin.

  • Non-GAAP net income per common share is expected to be in the range of $3.00 to $3.02. This assumes approximately 51.2 million weighted average diluted shares outstanding.

Full Year 2026:

  • Total revenue is expected to be in the range of $3.700 billion to $3.708 billion, up 18% year over year on an as-reported basis and 17% in constant currency.

  • Non-GAAP operating income is expected to be in the range of $762.0 million to $766.0 million, representing a 21% operating income margin.

  • Non-GAAP net income per common share is expected to be in the range of $13.04 to $13.12. This assumes approximately 51.8 million weighted average diluted shares outstanding.

For Use of Non-GAAP Financial Measures

In our earnings press releases, conference calls, slide presentations, and webcasts, we may use or discuss non-GAAP financial measures, as defined by Regulation G. The GAAP financial measure most directly comparable to each non-GAAP financial measure used or discussed, and a reconciliation of the differences between each non-GAAP financial measure and the comparable GAAP financial measure, are included in this press release after the consolidated financial statements. Our earnings press releases containing such non-GAAP reconciliations can be found in the Investors section of our website ir.hubspot.com.

Conference Call Information

HubSpot will host a conference call on Thursday, May 7, 2026 at 4:30 p.m. Eastern Time (ET) to discuss the company’s first quarter 2026 financial results and its business outlook. To register for this conference call, please use this dial in registration link or visit HubSpot’s Investor Relations website at ir.hubspot.com. After registering, a confirmation email will be sent, including dial-in details and a unique code for entry. Participants who wish to register for the conference call webcast please use this link.

An archived webcast of this conference call will also be available on HubSpot’s Investor Relations website at ir.hubspot.com.

The company has used, and intends to continue to use, the investor relations portion of its website as a means of disclosing material non-public information and for complying with disclosure obligations under Regulation FD.

About HubSpot

HubSpot is the agentic customer platform that helps businesses connect and grow better. HubSpot delivers seamless connection for customer-facing teams with a unified platform that includes AI-powered engagement hubs, a Smart CRM, and a connected ecosystem with over 2,000 App Marketplace integrations, a community network, and educational content. Learn more at www.hubspot.com.

Cautionary Language Concerning Forward-Looking Statements

This press release includes certain “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding management’s expectations of future financial and operational performance, including our ability to manage expenses, the timing and level of our investments, and our ability to achieve and sustain profitability, expected growth, foreign currency movement, and business outlook, including our financial guidance for the second fiscal quarter of and full year 2026 and our long-term financial framework; statements regarding our share repurchase program; statements regarding our positioning for future growth and market leadership; statements regarding the strength of our agentic customer platform; statements regarding the growth or maintenance of our upmarket business; statements regarding the economic environment; and statements regarding expected market trends, future priorities and related investments, and market opportunities, including the adoption, performance and impact of changes to our pricing, packaging and go-to-market strategies. These forward-looking statements include, but are not limited to, plans, objectives, expectations and intentions and other statements contained in this press release that are not historical facts and statements identified by words such as “expects,” “anticipates,” “intends,” “plans,” “believes,” “seeks,” “estimates” or words of similar meaning. These forward-looking statements reflect our current views about our plans, intentions, expectations, strategies and prospects, which are based on the information currently available to us and on assumptions we have made. Although we believe that our plans, intentions, expectations, strategies and prospects as reflected in or suggested by those forward-looking statements are reasonable, we can give no assurance that the plans, intentions, expectations or strategies will be attained or achieved. Furthermore, actual results may differ materially from those described in the forward-looking statements and will be affected by a variety of risks and factors that are beyond our control including, without limitation, risks associated with our history of losses; our ability to retain existing customers and add new customers; the continued growth of the market for a customer platform; our ability to develop new products and technologies and differentiate our platform from competing products and technologies, including artificial intelligence and machine learning technologies; our ability to manage our growth effectively over the long-term to maintain our high level of service; changes in our investment priorities, the timing of hiring and other expenses, and our ability to manage costs and achieve efficiencies; our ability to maintain and expand relationships with our solutions partners; the price volatility of our common stock; the impact of geopolitical conflicts, inflation, foreign currency movement, and macroeconomic instability on our business, the broader economy, our workforce and operations, the markets in which we and our partners and customers operate, and our ability to forecast our future financial performance, including variability in the intra-quarter linearity of our business; regulatory and legislative developments on the use of artificial intelligence and machine learning; and other risks set forth under the caption “Risk Factors” in our U.S Securities and Exchange Commission filings. We assume no obligation to update any forward-looking statements contained in this document as a result of new information, future events or otherwise.

Consolidated Balance Sheets

(in thousands)

 

 

 

March 31,

 

 

December 31,

 

 

 

2026

 

 

2025

 

Assets

 

 

 

 

 

 

Current assets:

 

 

 

 

 

 

Cash and cash equivalents

 

$

943,937

 

 

$

882,242

 

Short-term investments

 

 

747,115

 

 

 

821,552

 

Accounts receivable

 

 

354,950

 

 

 

419,146

 

Deferred commission expense

 

 

239,163

 

 

 

226,184

 

Prepaid expenses and other current assets

 

 

156,451

 

 

 

100,611

 

Total current assets

 

 

2,441,616

 

 

 

2,449,735

 

Long-term investments

 

 

87,520

 

 

 

136,662

 

Property and equipment, net

 

 

149,923

 

 

 

141,869

 

Capitalized software development costs, net

 

 

221,521

 

 

 

213,794

 

Right-of-use assets

 

 

192,339

 

 

 

200,821

 

Deferred commission expense, net of current portion

 

 

225,317

 

 

 

218,991

 

Other assets

 

 

178,236

 

 

 

165,602

 

Intangible assets, net

 

 

32,510

 

 

 

35,225

 

Goodwill

 

 

300,276

 

 

 

291,452

 

Total assets

 

 

3,829,258

 

 

 

3,854,151

 

Liabilities and stockholders’ equity

 

 

 

 

 

 

Current liabilities:

 

 

 

 

 

 

Accounts payable

 

 

53,420

 

 

 

24,764

 

Accrued compensation costs

 

 

107,887

 

 

 

99,195

 

Accrued commissions

 

 

117,805

 

 

 

132,003

 

Accrued expenses and other current liabilities

 

 

163,849

 

 

 

166,861

 

Operating lease liabilities

 

 

37,134

 

 

 

39,703

 

Deferred revenue

 

 

1,037,640

 

 

 

1,004,945

 

Total current liabilities

 

 

1,517,735

 

 

 

1,467,471

 

Operating lease liabilities, net of current portion

 

 

210,157

 

 

 

222,602

 

Deferred revenue, net of current portion

 

 

7,108

 

 

 

8,495

 

Other long-term liabilities

 

 

97,478

 

 

 

89,339

 

Total liabilities

 

 

1,832,478

 

 

 

1,787,907

 

Stockholders’ equity:

 

 

 

 

 

 

Common stock

 

 

52

 

 

 

53

 

Treasury stock

 

 

3

 

 

 

2

 

Additional paid-in capital

 

 

2,716,280

 

 

 

2,814,843

 

Accumulated other comprehensive income

 

 

1,789

 

 

 

5,244

 

Accumulated deficit

 

 

(721,344

)

 

 

(753,898

)

Total stockholders’ equity

 

 

1,996,780

 

 

 

2,066,244

 

Total liabilities and stockholders’ equity

 

$

3,829,258

 

 

$

3,854,151

 

Consolidated Statements of Operations

(in thousands, except per share data)

 

 

Three Months Ended March 31,

 

 

2026

 

 

2025

 

Revenues:

 

 

 

 

 

Subscription

$

862,264

 

 

$

698,728

 

Professional services and other

 

18,731

 

 

 

15,409

 

Total revenue

 

880,995

 

 

 

714,137

 

Cost of revenues:

 

 

 

 

 

Subscription

 

128,724

 

 

 

100,230

 

Professional services and other

 

16,970

 

 

 

14,877

 

Total cost of revenues

 

145,694

 

 

 

115,107

 

Gross profit

 

735,301

 

 

 

599,030

 

Operating expenses:

 

 

 

 

 

Research and development

 

234,193

 

 

 

220,100

 

Sales and marketing

 

386,431

 

 

 

326,697

 

General and administrative

 

85,640

 

 

 

78,633

 

Restructuring

 

1,094

 

 

 

1,080

 

Total operating expenses

 

707,358

 

 

 

626,510

 

Income (loss) from operations

 

27,943

 

 

 

(27,480

)

Other income (expense)

 

 

 

 

 

Interest income

 

12,884

 

 

 

20,564

 

Interest expense

 

(245

)

 

 

(644

)

Other expense, net

 

(1,288

)

 

 

(2,309

)

Total other income

 

11,351

 

 

 

17,611

 

Income (loss) before income tax expense

 

39,294

 

 

 

(9,869

)

Income tax expense

 

(6,740

)

 

 

(11,924

)

Net income (loss)

 

32,554

 

 

 

(21,793

)

Net income (loss) per share, basic

$

0.62

 

 

$

(0.42

)

Net income (loss) per share, diluted

$

0.62

 

 

$

(0.42

)

Weighted average common shares used in computing

basic net income (loss) per share:

 

52,490

 

 

 

52,154

 

Weighted average common shares used in computing

diluted net income (loss) per share

 

52,578

 

 

 

52,154

 

Consolidated Statements of Cash Flows

(in thousands)

 

 

Three Months Ended March 31,

 

 

 

2026

 

 

2025

 

 

Operating Activities:

 

 

 

 

 

 

Net income (loss)

$

32,554

 

 

$

(21,793

)

 

Adjustments to reconcile net (loss) income to net cash and cash equivalents provided

by operating activities

 

 

 

 

 

 

Depreciation and amortization

 

40,239

 

 

 

28,830

 

 

Stock-based compensation

 

115,744

 

 

 

116,693

 

 

Gain on strategic investments

 

(747

)

 

 

(115

)

 

Impairment of strategic investments

 

913

 

 

 

1,600

 

 

Benefit from deferred income taxes

 

(73

)

 

 

(335

)

 

Amortization of debt discount and issuance costs

 

97

 

 

 

500

 

 

Accretion of bond discount

 

(6,789

)

 

 

(13,848

)

 

Unrealized currency translation

 

2,527

 

 

 

2,717

 

 

Changes in assets and liabilities

 

 

 

 

 

 

Accounts receivable

 

58,437

 

 

 

45,655

 

 

Prepaid expenses and other assets

 

(60,519

)

 

 

(26,392

)

 

Deferred commission expense

 

(22,092

)

 

 

(27,159

)

 

Right-of-use assets

 

7,402

 

 

 

6,437

 

 

Accounts payable

 

31,319

 

 

 

18,034

 

 

Accrued expenses and other liabilities

 

(24,709

)

 

 

(1,224

)

 

Operating lease liabilities

 

(13,859

)

 

 

(7,452

)

 

Deferred revenue

 

38,381

 

 

 

39,422

 

 

Net cash and cash equivalents provided by operating activities

 

198,825

 

 

 

161,570

 

 

Investing Activities:

 

 

 

 

 

 

Purchases of investments

 

(358,691

)

 

 

(674,375

)

 

Maturities of investments

 

487,690

 

 

 

803,059

 

 

Purchases of property and equipment

 

(15,422

)

 

 

(13,345

)

 

Purchases of strategic investments

 

(5,792

)

 

 

(11,000

)

 

Purchases of intangible assets

 

(527

)

 

 

 

Capitalization of software development costs

 

(34,339

)

 

 

(30,421

)

 

Business acquisitions, net of cash acquired

 

(8,341

)

 

 

(51,356

)

 

Net cash and cash equivalents provided by investing activities

 

64,578

 

 

 

22,562

 

 

Financing Activities:

 

 

 

 

 

 

Employee taxes paid related to the net share settlement of stock-based awards

 

(3,194

)

 

 

(9,070

)

 

Payment of debt issuance costs

 

(2,620

)

 

 

 

Repayment of 2025 Convertible Notes

 

 

 

(90,568

)

 

Proceeds related to the issuance of common stock under stock plans

 

16,313

 

 

 

19,308

 

 

Repurchases of common stock

 

(206,681

)

 

 

 

 

Net cash and cash equivalents used in financing activities

 

(196,182

)

 

 

(80,330

)

 

Effect of exchange rate changes on cash, cash equivalents and restricted cash

 

(5,526

)

 

 

8,560

 

 

Net increase in cash, cash equivalents and restricted cash

 

61,695

 

 

 

112,362

 

 

Cash, cash equivalents and restricted cash, beginning of period

 

884,945

 

 

 

516,720

 

 

Cash, cash equivalents and restricted cash, end of period

$

946,640

 

 

$

629,082

 

 

Reconciliation of non-GAAP operating income and operating margin

(in thousands, except percentages)

 

 

Three Months Ended March 31,

 

 

2026

 

 

2025

 

GAAP operating income (loss)

$

27,943

 

 

$

(27,480

)

Stock-based compensation

 

115,744

 

 

 

116,693

 

Amortization of acquired intangible assets

 

3,172

 

 

 

2,913

 

Acquisition related expense

 

8,811

 

 

 

7,082

 

Restructuring charges

 

1,094

 

 

 

1,080

 

Non-GAAP operating income

$

156,764

 

 

$

100,288

 

 

 

 

 

 

 

GAAP operating margin

 

3.2

%

 

 

(3.8

%)

Non-GAAP operating margin

 

17.8

%

 

 

14.0

%

Reconciliation of non-GAAP net income

(in thousands, except per share amounts)

 

 

Three Months Ended March 31,

 

 

2026

 

 

2025

 

GAAP net income (loss)

$

32,554

 

 

$

(21,793

)

Stock-based compensation

 

115,744

 

 

 

116,693

 

Acquisition related expense

 

8,811

 

 

 

7,082

 

Amortization of acquired intangibles assets

 

3,172

 

 

 

2,913

 

Restructuring charges

 

1,094

 

 

 

1,080

 

Non-cash interest expense for amortization of debt issuance costs

 

 

 

500

 

Impairment of strategic investments, net

 

166

 

 

 

1,485

 

Income tax effects of non-GAAP items

 

(18,502

)

 

 

(12,053

)

Non-GAAP net income

$

143,039

 

 

$

95,907

 

 

 

 

 

 

 

Non-GAAP net income per share:

 

 

 

 

 

Basic

$

2.73

 

 

$

1.84

 

Diluted

$

2.72

 

 

$

1.78

 

Shares used in non-GAAP per share calculations

 

 

 

 

 

Basic

 

52,490

 

 

 

52,154

 

Diluted

 

52,578

 

 

 

54,015

 

Reconciliation of non-GAAP expense and expense as a percentage of revenue

(in thousands, except percentages)

 

 

Three Months Ended March 31,

 

 

2026

 

 

2025

 

 

COS, Subs-

cription

 

COS, Prof. services & other

 

R&D

 

S&M

 

G&A

 

 

COS, Subs-

cription

 

COS, Prof. services & other

 

R&D

 

S&M

 

G&A

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

GAAP expense

$

128,724

 

$

16,970

 

$

234,193

 

$

386,431

 

$

85,640

 

 

$

100,230

 

$

14,877

 

$

220,100

 

$

326,697

 

$

78,633

 

Stock -based compensation

 

(10,421

)

 

(689

)

 

(53,809

)

 

(31,188

)

 

(19,637

)

 

 

(7,697

)

 

(930

)

 

(56,797

)

 

(31,604

)

 

(19,665

)

Amortization of acquired intangible assets

 

(2,382

)

 

(200

)

 

(28

)

 

(457

)

 

(105

)

 

 

(2,178

)

 

(200

)

 

 

(430

)

 

(105

)

Acquisition related expense

 

 

 

(5,618

)

 

(1,182

)

 

(2,011

)

 

 

 

 

(6,886

)

 

(122

)

 

(74

)

Non-GAAP expense

$

115,921

 

$

16,081

 

$

174,738

 

$

353,604

 

$

63,887

 

 

$

90,355

 

$

13,747

 

$

156,417

 

$

294,541

 

$

58,789

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

GAAP expense as a percentage of revenue

 

14.6

%

 

1.9

%

 

26.6

%

 

43.9

%

 

9.7

%

 

 

14.0

%

 

2.1

%

 

30.8

%

 

45.7

%

 

11.0

%

Non-GAAP expense as a percentage of revenue

 

13.2

%

 

1.8

%

 

19.8

%

 

40.1

%

 

7.3

%

 

 

12.7

%

 

1.9

%

 

21.9

%

 

41.2

%

 

8.2

%

Reconciliation of non-GAAP subscription margin

(in thousands, except percentages)

 

 

 

Three Months Ended March 31,

 

 

 

2026

 

2025

 

GAAP subscription margin

 

$

733,540

 

$

598,498

 

Stock-based compensation

 

 

10,421

 

 

7,697

 

Amortization of acquired intangible assets

 

 

2,382

 

 

2,178

 

Non-GAAP subscription margin

 

$

746,343

 

$

608,373

 

 

 

 

 

 

 

GAAP subscription margin percentage

 

 

85.1

%

 

85.7

%

Non-GAAP subscription margin percentage

 

 

86.6

%

 

87.1

%

Reconciliation of free cash flow

(in thousands)

 

 

 

Three Months Ended March 31,

 

 

 

2026

 

2025

 

GAAP net cash and cash equivalents provided by operating activities

 

$

198,825

 

$

161,570

 

Purchases of property and equipment

 

 

(15,422

)

 

(13,345

)

Capitalization of software development costs

 

 

(34,339

)

 

(30,421

)

Payment of restructuring charges

 

 

4,665

 

 

4,505

 

Non-GAAP free cash flow

 

$

153,729

 

$

122,309

 

Supplemental disclosures:

 

 

 

 

 

Holdback payments to key employees related to acquisitions(1)

 

$

4,147

 

$ —

 

 

(1) Includes payments related to employee holdbacks pertaining to our acquisitions. The related expenses are recognized within operating expenses over the required service periods.

Reconciliation of operating cash flow

(in thousands)

 

 

 

Three Months Ended March 31,

 

 

 

2026

 

2025

 

GAAP net cash and cash equivalents provided by operating activities

 

$

198,825

 

$

161,570

 

Payment of restructuring charges

 

 

4,665

 

 

4,505

 

Non-GAAP operating cash flow

 

$

203,490

 

$

166,075

 

Supplemental disclosures:

 

 

 

 

 

Holdback payments to key employees related to acquisitions(1)

 

$

4,147

 

$ —

 

 

(1) Includes payments related to employee holdbacks pertaining to our acquisitions. The related expenses are recognized within operating expenses over the required service periods.

Reconciliation of forecasted non-GAAP operating income

(in thousands, except percentages)

 

 

Three Months Ended

June 30, 2026

 

 

Year Ended

December 31, 2026

 

GAAP operating income range

$21,672-$22,672

 

 

$193,024-$197,024

 

Stock-based compensation

141,011

 

 

527,077

 

Amortization of acquired intangible assets

3,111

 

 

12,504

 

Acquisition related expense

6,198

 

 

25,349

 

Restructuring charges

1,008

 

 

4,046

 

Non-GAAP operating income range

$173,000-$174,000

 

 

$762,000-$766,000

 

Reconciliation of forecasted non-GAAP net income and non-GAAP net income per share

(in thousands, except per share amounts)

 

 

 

 

 

 

 

 

Three Months Ended

June 30, 2026

 

 

Year Ended

December 31, 2026

 

GAAP net income range

$25,371-$26,371

 

 

$192,129-$196,629

 

Stock-based compensation

141,011

 

 

527,077

 

Amortization of acquired intangible assets

3,111

 

 

12,504

 

Acquisition related expense

6,198

 

 

25,349

 

Restructuring charges

1,008

 

 

4,046

 

Impairment of strategic investments, net

 

 

166

 

Income tax effects of non-GAAP items

(22,699)

 

 

(85,371)

 

Non-GAAP net income range

$154,000-$155,000

 

 

$675,900-$680,400

 

 

 

 

 

 

 

GAAP net income per basic share

$0.50-$0.52

 

 

$3.72-$3.81

 

GAAP net income per diluted share

$0.50-$0.51

 

 

$3.71-$3.79

 

Non-GAAP net income per diluted share

$3.00-$3.02

 

 

$13.04-$13.12

 

 

 

 

 

 

 

 

 

 

 

 

 

Weighted average common shares used in computing GAAP

basic net income per share:

51,146

 

 

51,650

 

Weighted average common shares used in computing GAAP

and non-GAAP diluted net income per share:

51,248

 

 

51,847

 

HubSpot’s estimates of stock-based compensation, amortization of acquired intangible assets, interest expense for amortization of one-time upfront debt issuance costs, restructuring charges, and income tax effects of non-GAAP items assume, among other things, the occurrence of no additional acquisitions, changes in value of strategic investments, and no further revisions to stock-based compensation and related expenses.

Non-GAAP Financial Measures

We report our financial results in accordance with accounting principles generally accepted in the United States of America, or GAAP. However, management believes that, in order to properly understand our short-term and long-term financial and operational trends, investors may wish to consider the impact of certain non-cash or non-recurring items when used as a supplement to financial performance measures in accordance with GAAP. These items result from facts and circumstances that vary in frequency and impact on continuing operations. In this release, HubSpot’s non-GAAP operating income, operating margin, subscription margin, expense, expense as a percentage of revenue, net income, operating and free cash flow are not presented in accordance with GAAP and are not intended to be used in lieu of GAAP presentations of results of operations.

Calculated billings is defined as total revenue recognized in a period plus the sequential change in total deferred revenue in the corresponding period. Non-GAAP operating cash flow is defined as cash and cash equivalents provided by or used in operating activities plus payment of restructuring charges. Non-GAAP free cash flow is defined as cash and cash equivalents provided by or used in operating activities less purchases of property and equipment and capitalization of software development costs, plus payment of restructuring charges. Although non-GAAP operating cash flow and non-GAAP free cash flow are not residual cash flow available for our discretionary expenditures, we believe information regarding non-GAAP operating cash flow and non-GAAP free cash flow provide useful information to investors in understanding and evaluating the strength of our liquidity and provides a comparable framework for assessing how our business performed when compared to prior periods which were not impacted by restructuring charges paid from operating cash flow.

Constant currency amounts are presented to provide a framework for assessing our operating performance excluding the effect of foreign exchange rate fluctuations. To exclude the effect of foreign currency rate fluctuations, current period results for entities reporting in currencies other than U.S. Dollars (“USD”) are converted into USD at the average exchange rates for the comparative period rather than the actual average exchange rates in effect during the respective periods.

Management believes that these non-GAAP financial measures provide additional means of evaluating period-over-period operating performance. Specifically, these non-GAAP financial measures provide management with additional means to understand and evaluate the operating results and trends in our ongoing business by eliminating certain non-cash expenses and other items that management believes might otherwise make comparisons of our ongoing business with prior periods more difficult, obscure trends in ongoing operations, or reduce management’s ability to make useful forecasts. In addition, management understands that some investors and financial analysts find this information helpful in analyzing our financial and operational performance and comparing this performance to our peers and competitors. However, these non-GAAP financial measures have limitations as an analytical tool and are not intended to be an alternative to financial measures prepared in accordance with GAAP. In addition, it should be noted that these non-GAAP financial measures may be different from non-GAAP measures used by other companies. We intend to provide these non-GAAP financial measures as part of our future earnings discussions and, therefore, the inclusion of these non-GAAP financial measures will provide consistency in our financial reporting. Management may, however, utilize other measures to illustrate performance in the future. Investors are encouraged to review the reconciliation of these non-GAAP measures to their most directly comparable GAAP financial measures. A reconciliation of our non-GAAP financial measures to their most directly comparable GAAP measures has been provided in the financial statement tables included above in this press release.

These non-GAAP measures exclude stock-based compensation, amortization of acquired intangible assets, acquisition related expenses, disposition related income, interest expense for the amortization of one-time upfront debt issuance costs, gain or impairment losses on strategic investments, restructuring charges, and account for the income tax effects of the exclusion of these non-GAAP items. We believe investors may want to incorporate the effects of these items in order to compare our financial performance with that of other companies and between time periods:

A.

Stock-based compensation is a non-cash expense accounted for in accordance with FASB ASC Topic 718. We believe that the exclusion of stock-based compensation expense allows for financial results that are more indicative of our operational performance and provide for a useful comparison of our operating results to prior periods and to our peer companies because stock-based compensation expense varies from period to period and company to company due to such things as differing valuation methodologies and changes in stock price.

 

B.

Expense for the amortization of acquired intangible assets is excluded from non-GAAP expense and income measures as HubSpot views amortization of these assets as arising from pre-acquisition activities determined at the time of an acquisition. While these intangible assets are evaluated for impairment regularly, amortization of the cost of purchased intangibles is a non-cash expense that is not typically affected by operations during any particular period. Valuation and subsequent amortization of intangible assets can also be inconsistent in amount and frequency because they can significantly vary based on the timing and size of acquisitions and the inherently subjective nature of the degree to which a purchase price is allocated to intangible assets. We believe that the exclusion of this amortization expense provides for a useful comparison of our operating results to prior periods, for which we have historically excluded amortization expense, and to our peer companies, which commonly exclude acquired intangible asset amortization. It is important to note that although we exclude amortization of acquired intangible assets from our non-GAAP expense and income measures, revenue generated from such intangibles is included within our non-GAAP income measures. The use of these intangible assets contributed to our revenues earned during the periods presented and will contribute to future periods as well.

 

C.

Acquisition related expenses, such as transaction costs, retention payments, and holdback payments, and disposition related income, such as proceeds from sale of assets, are transactions that are not necessarily reflective of our operational performance during a period. We believe that the exclusion of these expenses and income provides for a useful comparison of our operating results to prior periods and to our peer companies, which commonly exclude these expenses and income. Payments for acquisition related expenses are included in our non-GAAP operating cash flow and free cash flow.

 

D.

In June 2020, we issued $460 million of convertible notes due in 2025 with a coupon interest rate of 0.375%. The issuance cost of the debt is amortized as interest expense over the remaining term of the debt. We believe the exclusion of this interest expense for one-time upfront issuance costs provides for a useful comparison of our operating results to prior periods and to our peer companies. The Notes matured in June 2025, and no additional expense has been recognized thereafter.

 

E.

Strategic investments consist of non-controlling equity investments in privately held companies. The recognition of gains, impairment losses, or the proportionate share of net earnings can vary significantly across periods and we do not view them to be indicative of our fundamental operating activities and believe the exclusion provides for a useful comparison of our operating results to prior periods and to our peer companies.

 

F.

Restructuring charges are related to severance, employee related benefits, facilities and other costs associated with the restructuring plan implemented in January 2023. Restructuring charges fluctuate in amount and frequency and are not reflective of our core business operating results. In addition to the restructuring charges related to facilities we abandoned during the year ended 2023, through 2027, we expect to both incur incremental restructuring charges and make cash payments related to such facilities. The abandonment of facilities is part of the restructuring plan we authorized on January 25, 2023 and is intended to consolidate our lease space and create higher density across our workspaces. The incremental charges we expect to incur relate to continuing costs for the abandoned facilities and are expected to be in the range of $6-7 million. We also expect to make cash payments of approximately $23 million in fixed rent payments for the abandoned facilities that will be made in monthly installments through 2027, for which we have taken the full restructuring charge during the year ended 2023. We plan on excluding both the incremental charges and cash payments and the related restructuring cash rent payments from our non-GAAP earnings, operating cash flow, and free cash flow metrics. We believe exclusion of these charges and cash payments provides useful information to investors in understanding and evaluating the strength of earnings and liquidity and provides a comparable framework for assessing how our business performed when compared to prior periods which were not impacted by excluded restructuring charges paid from operating cash flow.

 

G.

The effects of income taxes on non-GAAP items reflect a fixed long-term projected tax rate of 15% to provide better consistency across reporting periods. In 2026, we updated our fixed long-term projected tax rate from 20% to 15% to reflect regulatory changes from the One Big Beautiful Bill that was signed into law on July 4, 2025. To determine this long-term non-GAAP tax rate, we exclude the impact of other non-GAAP adjustments and take into account other factors such as our current operating structure and existing tax positions in various jurisdictions. We will periodically reevaluate this tax rate, as necessary, for significant events such as relevant tax law changes and material changes in our forecasted geographic earnings mix.

 

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